Online, offline, up a tree, down a cellar - effective networking is all in the mix

Fri, 09 May 2008 00:00:00 +0000

Being so fascinated by and engrossed in social networking, and digital media relations more widely, I’m asked on a regular basis “What’s the point of spending so much time online?”.

The very basis of the question betrays the fact that the questioner still, like the majority of people to be fair, feels it necessary to divide their life up into “offline” and “online” portions. Yet they don’t distinguish “time eating / not eating”, “time talking / listening”, “time with new people / with old acquaintances”, “time on the phone / not on the phone”.

Like eating, listening and telephones, digital media simply exists. It is part of life. Sure it may have its unique characteristics, but then what doesn’t? I am living, working, having fun, exploring, innovating, learning… some of which just happens to be online and some offline.

Iet on Philip Sheldrake

Online, offline, up a tree, down a cellar - effective networking is all in the mix