On the defensive with tech marketing

Mon, 05 Nov 2007 00:00:00 +0000

When historians write up 2007, they will surely highlight three things. Of course there’s the subprime mortgage disaster and the reunion of the Spice Girls (a subprime pop group?), but my topic here is the mega marketing clash of the huge tech titans.

I’ve been in tech for some years now, but unless it’s a case of the nearer the clearer, I can’t recall such furiously fought marketing battles.

The last big battles, by popular concensus, were won by Microsoft’s Internet Explorer and Google’s search. They appeared to trounce the competition, the first by anticompetitive practices according to the European Union, and the second by peer-beating capability. Do you recall an advert for IE or Google?

Gphone on Philip Sheldrake

On the defensive with tech marketing