Googledocs

Let me show you an image and ask you some questions. Do complete the questionnaire and all will be revealed later at the end of this post! ________________________________ Loading... ________________________________ You might have established that I am not a qualified automotive designer, researcher or marketer. But what do you do when you do want to know answers to questions like these? Enter Amazon ’s Mechanical Turk service. Their FAQs describe the service as follows: Amazon Mechanical Turk is a marketplace for work that requires human intelligence. The Mechanical Turk service gives businesses access to a diverse, on-demand, scalable workforce and gives workers a selection of thousands of tasks to complete whenever it’s convenient. ...

Here at Racepoint we’ve been thinking about the ramifications of one of my previous posts, “Continuous engagement… the death of market research ”. A particular area of interest is the way in which we might help companies interact with stakeholders other than via text-based media. Yes, I know there’s the telephone too, but following the tenet that restricting the channel can only restrict the quantity and quality of interaction, how else can we reach out and engage? ...