CIPR TV on ethics

Sun, 20 May 2012 00:00:00 +0000

This week’s CIPR TV addressed the topic of ethics, and ‘spin’. Joining me in the studio were Eliane Glaser, Guardian columnist and author of Get Real: How to tell it like it is in a world of illusions (Amazon , Waterstones ), and Dr Jon White, PR consultant, strategist, and author of the CIPR’s PR2020 report (PDF) .

It appears the world of public relations has a reputation problem. It’s almost schizophrenic, with one camp entrenched in persuasive ‘spin’, or perhaps publicity, and the other in working towards open, transparent, mutual understanding between the organisation and stakeholders. Max Clifford for example, whilst often introduced by the British mass media as a PR consultant, is actually a publicist; a distinction indeed that the Wikipedia community is able to make at the time of writing.

Get-Real on Philip Sheldrake

CIPR TV on ethics