End-to-end marketing: the possibilities of a new Internet protocol

Tue, 24 Jun 2008 00:00:00 +0000

We’re just about to go through a complete renumbering of the Internet, and I think some marketing issues and opportunities will emerge along the way.

The way the Internet works today means that just less than 4.3 billion different Internet devices can be addressed uniquely… an address being just that, the unique identifier stating where packets of information are sent from and where they should go. So just as my work address is Building 5, 50 Brook Green, London, W6 7BJ, UK - a unique address at which I’m sure to receive anything you send me - my current IP address at this Boston hotel is 209.190.164.35.

I know that because I just visited www.whatismyip.com and they looked at the server I was connected to, grabbed the address and stuck it on their homepage for me. Try it.

Futurist on Philip Sheldrake

End-to-end marketing: the possibilities of a new Internet protocol