https://philipsheldrake.com/tags/friends-of-the-earth/Recent content in Friends-of-the-Earth on Philip SheldrakeHugoen-gbMon, 23 Apr 2012 00:00:00 +0000https://philipsheldrake.com/2012/04/daily-telegraph-article-picked-apart-by-friends-of-the-earth-in-an-advert-in-the-ft/Mon, 23 Apr 2012 00:00:00 +0000https://philipsheldrake.com/2012/04/daily-telegraph-article-picked-apart-by-friends-of-the-earth-in-an-advert-in-the-ft/<p>I posted &ldquo;<a href="https://philipsheldrake.com/wp/2012/04/earned-media-is-not-a-synonym-for-public-relations/">&lsquo;Earned media&rsquo; is not a synonym for public relations</a> &rdquo; late last night. One of the points I made in the post is that a PR campaign may well involve advertising, as odd as the application of the misguided Paid Owned Earned media taxonomy may make people think this might be.</p> <p>And then I stumbled across this beautiful ad by the Friends of the Earth in the Financial Times today, literally identifying elements of a Daily Telegraph article they consider to be flawed or indeed down right incorrect. I would classify this as an attempt by Friends of the Earth to achieve mutual understanding with stakeholders; as public relations.</p>