https://philipsheldrake.com/tags/fat/Recent content in Fat on Philip SheldrakeHugoen-gbFri, 31 Oct 2008 00:00:00 +0000https://philipsheldrake.com/2008/10/when-the-going-gets-tough-the-tough-get-communicating-or-why-the-tough-need-muscles/Fri, 31 Oct 2008 00:00:00 +0000https://philipsheldrake.com/2008/10/when-the-going-gets-tough-the-tough-get-communicating-or-why-the-tough-need-muscles/<p>Times are hard. It appears that the people running our financial systems lost control. And whilst the pundits argue the difference between high finance and the so-called &ldquo;real economy&rdquo;, your investors, your shareholders, will be demanding to know how your board is going to respond to scenarios including zero revenue growth and revenue decline in 2009.</p> <p>When the going gets tough, the tough get communicating.</p> <p>Here&rsquo;s a few thoughts regarding the criticality of public relations in recessionary periods.</p>