Economy on Philip Sheldrake

The EU Referendum campaigns should learn from Aristotle

Thu, 16 Jun 2016 00:00:00 +0000

An email sent to all my friends and family.

There’s no doubting Aristotle was a rare genius. Encyclopædia Britannica calls him the first genuine scientist. And it’s amazing that here I am in the 21st Century emailing you (and in fact just about everyone I know with an email address) about the insights of a man born exactly 2400 years ago.

(That’s equivalent to someone doing the same for you or me in the 44th Century CE, and I think we can agree on the likelihood of that!)

I read this article on Aristotelian rhetoric / persuasive powers in 2012 , and I was so enamoured that I wrote a short blog post on it at the time. In summary, Aristotle concluded that the three most powerful tools of persuasion are:

Ethos – argument by character
Logos – argument by logic
Pathos – appealing to the emotions.

Meanwhile in Mumbai

Fri, 29 Jul 2011 00:00:00 +0000

The Meanwhile team decamped to Mombai (aka Bombay) this week to find out what’s happening in the ‘I’ in BRIC – one of the fastest growing markets in the world. With a population of 20 million in a country of 1.2 billion and 771 million mobile phone subscriptions , no visitor to Mumbai is left in doubt that there’s an energy and urgency about the place, even if the traffic ends up being very far from fast as a result. (Seriously, the 3km between hotel and airport mid-morning took 30 minutes.)

The Indian economy

The OECD’s June 2011 review of India identifies adult literacy of 74% and a GDP per head US$1068 (equivalent to US$3296 of purchasing power parity). The review starts with this assessment:

When the going gets tough, the tough get communicating - or why the tough need muscles

Fri, 31 Oct 2008 00:00:00 +0000

Times are hard. It appears that the people running our financial systems lost control. And whilst the pundits argue the difference between high finance and the so-called “real economy”, your investors, your shareholders, will be demanding to know how your board is going to respond to scenarios including zero revenue growth and revenue decline in 2009.

When the going gets tough, the tough get communicating.

Here’s a few thoughts regarding the criticality of public relations in recessionary periods.