The REALLY BIG Digital Impact, at #PRSADiConf
I’m in New York today at the PRSA’s Digital Impact Conference . In fact, I get the opportunity to present at 2.30pm this afternoon, and I’m really looking forward to it. And the more I think about the conference title, Digital Impact, the more I’ve come to recognise that my presentation has two main thrusts… First, most organisations don’t yet feel the digital impact of 2012 fully. They haven’t yet wholly adapted to today’s social media and digital technologies. ...