Local Content For Local People

Thu, 24 Jan 2008 00:00:00 +0000

There are degrees of ’local-ness’; after all, Paris is local to London relative to San Francisco. But if, as Graham Jones asserts , the Internet will have an equal if not greater impact ’locally’ than globally, what are the ramifications for content?

‘Local’ is a hot topic,and last week’s Mashup Event was dedicated to the topic. IT enables personalisation of applications and services, and one’s locality must rank up there with all things personal.

Now marry this with the increasing availability of high quality video content, and I’ve become fascinated by the opportunities and benefits of repurposing video content on the fly to match the viewer’s needs precisely.

I’m compelled to make this post having watched last night’s first show of the new series of Ramsay’s Kitchen Nightmares . Always a f***ing entertaining show, I was gobsmacked by the revised editing style. I know. This series is Ramsay’s first in the US and comes out of Fox. I know. I’ve been to the US and witnessed US TV many times, although Fox is ’exceptional’. Acknowledging that I’m making a sweeping generality, US editing is simply unpleasant viewing for a Norfolk boy with traditional British expectations and sensibilities…

Content-20 on Philip Sheldrake

Local Content For Local People