Content Marketing Show 2012

Tue, 20 Nov 2012 00:00:00 +0000

I’ve just kicked off Content Marketing Show 2012 here in London. Thanks to Kelvin Newman and his team for the opportunity. Here’s my stack.

The Illustrated History of Content

http://youtu.be/wp2eUSL4oHc

The CIPR Conversation – a 1st

Tue, 05 Apr 2011 00:00:00 +0000

The CIPR has just announced that it will be launching The Conversation this coming Monday, during its social media conference . The Conversation provides the facility to aggregate the best PR related blogs from members and non-members, in the UK and further afield. And it goes live under a full head of steam because The Conversation is the new face of MarCom Professional, the network I’ve been running for the past four years. Here’s what the CIPR has to say:

Content - an illustrated history

Tue, 25 Jan 2011 00:00:00 +0000

UPDATE 1: Thank you to Wired , Mashable , @dmscott , @guykawaski and everyone else who has posted and shared our illustration :-)

UPDATE 2: Now available in Slideshare format .

UPDATE 3: Now available in for printing or anything else you fancy.

UPDATE 4: Now available in Spanish . Thanks to @FollowFlock & @rulsCC .

UPDATE 5: Taptu CEO Mitch Lazar loves our style (and the Taptu reference no doubt!) so we agreed earlier this week to apply our illustrative style to Taptu’s brand communications going forward. Cool.

UPDATE 6: The Slideshare format made the number 1 slot on Slideshare’s homepage for part of the day on the 27th Jan, and accrued over 4,000 views in 48 hours.

UPDATE 7: August 2011. Now available as a YouTube video. Don’t know why we didn’t think of it earlier! Embedded below.

No-one with a smattering of social Web literacy can fail to marvel at what’s taken place in recent history. The rate of change has been unprecedented.

Who would have thought thirty years ago that the Internet would go mainstream and the World Wide Web would transform content business models (and many other business models come to that) so radically?

Who would have thought twenty years ago that the average Joe would carry handheld devices as powerful as the Apple and Android devices?

Who would have thought ten years ago that consumers of media content could also, just as easily, be producers of media content?

Who would have thought five years ago that each and everyone of us could, with a stroke of a touch screen, design their own content channel and publish it.

Content-2 on Philip Sheldrake

Content Marketing Show 2012

The Illustrated History of Content

The CIPR Conversation – a 1st

Content - an illustrated history