Communication Director Magazine book review – The Business of Influence

Tue, 04 Oct 2011 00:00:00 +0000

My book, The Business of Influence , has just been reviewed in Communication Director .

The magazine is billed as the professional specialist magazine for Corporate Communications and Public Relations in Europe. It documents opinions on important strategic questions in communication, discovers transnational developments and discusses their relevance from a European perspective. The publication is associated with the European Association of Communication Directors .

The review

Page 90, Communication Director Magazine, September 2011

“If you’re in business, you’re in the business of influence”. So begins a typically thought-provoking chapter from The Business of Influence that explores the concept of the Influence Scorecard and the non-tangible results of new communication tools.

Communication-Director-Magazine on Philip Sheldrake

Communication Director Magazine book review – The Business of Influence

The review