In conversation with Robert Phillips, CEO Edelman UK
I really enjoyed having the opportunity to ask Robert Phillips (@citizenrobert ), CEO Edelman UK, his opinion on the state of the PR profession. Robert believes that public relations is at a pivotal moment when, confronted by the brutal transparency of social media, the profession has the opportunity to embrace the public information and two-way symmetric models as the default rather than the exception, ditching the spin and persuasion attitudes and connotations. Resigning them to history, or at least to publicists. ...