Ciprtv

Regular readers know that social analytics is a subject close to my heart. And would you believe it, my ebook on the matter, The Social Web Analytics eBook 2008, still gets downloaded a thousand times a month. I also made sure to include a section on social analytics in my book of course (out this month in the UK and shortly in the US), listing twelve primary characteristics of the services to assist in your organisation’s tool selection and procurement. ...

Wadds and I benefited once again from the excellent work of the team at Markettiers4dc and another great guest this show, Mark Borkowski, MD of the eponymous Borkowski . Not exactly renowned for being a wallflower, Mark tells it how he sees it. We had some great questions submitted live via Twitter, and to be honest we could have chatted for twice the time! My favourite comment relates to the attentiveness of advertising account managers to their clients needs. The quote won’t pass you by :-) ...

CIPR TV is underway! I co-presented the first show this afternoon at 5pm with Stephen Waddington (@wadds ) and, despite the novice presenters, two aspects worked really well. First up, Paul Mylrea was a fantastic guest. The BBC’s Head of Press and Media Communications, and the CIPR’s 2011 President, Paul was never stuck for an interesting and articulate response to a wide range of questions spanning public sector PR, reputation washing, graduate recruitment and internships, diversity, the CIPR’s response to the ASA’s misguided stance towards social media , and his plans for the CIPR next year. ...