Ciprsm

After three months of social collaboration involving two dozen authors, we’re just a few days away from publishing Share This: The Social Media Handbook for PR (Amazon UK ). The authors, all members of the CIPR Social Media panel or friends of, decided that that there was a need for a handbook that covers the full gamut of issues facing the PR practitioner in 2012. Incredibly, Lord Sugar provides the endorsement for the front cover :-) I’m delighted to have authored two of the chapters, Chapter 17 on real-time public relations, and the final chapter looking at the future, beyond social media. Here’s the introductory video featuring CIPR CEO Jane Wilson, and then the Table of Contents. Read the CIPR’s press release here . Pre-order your copy today! ...

Intro to Web 3.0 and the Internet of Things View more presentations from Philip Sheldrake . @dewilded summed up one of the key conclusions we reached at the CIPR this evening in his tweet: Companies thought they were laid bare by Web 2.0, they’ll feel positively naked w/out reputation mgt set for RDF & the semantic web #CIPRSM [link ] My role was to act as tour guide and polemicist; to introduce the Semantic Web and the Internet of Things in just 90 minutes; and to leave the session attendees with considerable food for thought. ...

Do you ‘do’ search engine optimisation? If so, it seems you are most probably a SEO consultant because public relations consultants who ‘get’ SEO appear to be very thin on the ground. Not only that, but some argue that’s how it should be. Nixon McInnes’ managing director Will McInnes, ever the polemicist perhaps, asserted during yesterday evening’s conversation on SEO that to fuse the two disciplines would have to entail some kind of genetic engineering along the lines of a pig-monkey hybrid. ...

The Chartered Institute of Public Relations announced this week one of the first actions to come out of its newly formed Social Media Panel … the Social Media Measurement Group. Some time back in the early days of media relations some bright spark came up with the idea of using a ruler to measure ‘column inches’, a considerably less than perfect approach to assessing PR campaign success only compounded in its inability to drive performance and measure success appropriately by advertising value equivalence (AVE). My disgust for column inches and AVE has nearly lost me business on more than one occasion, but being prepared to work with prospects on improved approaches can end up contributing to the reasons for going on to convert their business. Without a doubt, the simplest and shortest response to someone’s defense of such amateur approaches is to ask how they would measure a campaign’s success if a primary objective of a campaign was to keep brand X out of the press? “Oh, errr, well, I mean, that would be, ermm….”. ...