https://philipsheldrake.com/tags/buyermarketing/Recent content in Buyermarketing on Philip SheldrakeHugoen-gbFri, 11 Dec 2009 00:00:00 +0000https://philipsheldrake.com/2009/12/how-the-influence-scorecard-radically-transforms-marketing-and-pr/Fri, 11 Dec 2009 00:00:00 +0000https://philipsheldrake.com/2009/12/how-the-influence-scorecard-radically-transforms-marketing-and-pr/<p>OK, so the title of this post grabbed your attention. Regular readers will know that <a href="https://philipsheldrake.com/posts/philip.sheldrake/the-first-meeting-on-the-influence-scorecard">we ran the first Influence Scorecard workshop</a> in New York last week, and I took the action to diagrammatically represent the journey we&rsquo;ve embarked on. And here it is. And you can track its progress, indeed join our team, at <a href="http://influencescorecard.wikispaces.com" class="external-link" target="_blank" rel="noopener noreferrer">http://influencescorecard.wikispaces.com</a> .</p> <p><img alt="influence scorecard architecture draft" loading="lazy" src="https://philipsheldrake.com/images/influence-scorecard-architecture-v1-01.png"></p> <p>This is a first stab, and at a guess represents a three-year journey, at least for the early adopters most aggressively seeking competitive advantage via their approach to all six influence flows.</p> <p><img loading="lazy" src="https://philipsheldrake.com/images/influence_flows.png"></p> <p>That&rsquo;s contingent of course upon the leading social Web analytics vendors quickly picking up this approach and developing their products and services accordingly.</p>