Business-of-Influence

My book, The Business of Influence , has just been reviewed in Communication Director . The magazine is billed as the professional specialist magazine for Corporate Communications and Public Relations in Europe. It documents opinions on important strategic questions in communication, discovers transnational developments and discusses their relevance from a European perspective. The publication is associated with the European Association of Communication Directors . The review Page 90, Communication Director Magazine, September 2011 “If you’re in business, you’re in the business of influence”. So begins a typically thought-provoking chapter from The Business of Influence that explores the concept of the Influence Scorecard and the non-tangible results of new communication tools. ...

I’ve just arrived in Zurich at HWZ (Zurich University of Applied Sciences in Business Administration) for today’s Social Media Conference. I’m delighted to be keynoting at 1.30pm, and here’s my presentation. I know… it’s a bit text heavy in parts. @gabbicahane has already pointed that out to me. I protested that for a slidestack to make sense to those people who are interested but who cannot make the conference, it needs to have more context than some beautiful pictures and seven words per slide. ...