Do you believe it?
[Originally written for the CIPR Friday Roundup .] The 2007 report from the Arthur W. Page Society, The Authentic Enterprise , identified four new leadership priorities and skills demanded of the Chief Communications Officer: Leadership in defining and instilling company values Leadership in building and managing multi-stakeholder relationships Leadership in enabling the enterprise with ‘new media’ skills and tools; and Leadership in building and managing trust, in all its dimensions. The report marked the beginning of a rethink at the Society that culminated last year in Building Belief: A New Model . ...