https://philipsheldrake.com/tags/branding-8/Recent content in Branding-8 on Philip SheldrakeHugoen-gbTue, 01 Jul 2008 00:00:00 +0000https://philipsheldrake.com/2008/07/the-social-web-analytics-ebook-2008/Tue, 01 Jul 2008 00:00:00 +0000https://philipsheldrake.com/2008/07/the-social-web-analytics-ebook-2008/<p>Social Web Analytics (SWA) is the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation&rsquo;s sentiment and influence.</p> <p>The advent of SWA is a pivotal moment in the development of the marketing communications industry.</p> <p><a href="http://www.socialwebanalytics.com" class="external-link" target="_blank" rel="noopener noreferrer"><img alt="The%20Social%20Web%20Analytics%20eBook%202008" loading="lazy" src="https://philipsheldrake.com/images/SWA_ebook_2008_med.png"></a> </p> <p>It&rsquo;s just over ten weeks <a href="https://philipsheldrake.com/posts/philip.sheldrake/listen.-the-science-of-social">since I posted about my intention to write an ebook</a> on social Web analytics, and now it&rsquo;s done. The ebook is hosted at <a href="http://www.socialwebanalytics.com" class="external-link" target="_blank" rel="noopener noreferrer">www.socialwebanalytics.com</a> , or you can simply <a href="http://www.socialwebanalytics.com/The_Social_Web_Analytics_eBook_2008.pdf" class="external-link" target="_blank" rel="noopener noreferrer">click here to download it</a> .</p>