Measuring communications and reconciling models, after Amsterdam

Wed, 18 Jun 2014 00:00:00 +0000

The AMEC International Summit on Measurement played out in Amsterdam last week, and I tuned in from afar. On 18th June 2013 I published my thoughts on last year’s events in Madrid , and I’ll do the same now exactly one year on. Gladly. Gladly because I love the direction the AMEC community is going.

I don’t intend to repeat any of the substance and lengthy and valuable commentary to my post last year – which I just enjoyed rereading, thank you. But I have taken the opportunity to append here the Slideshare that accompanied my assertions and that has accrued over three thousand views would you believe.

Perhaps one of my responses to the comments on last year’s post is worth noting quickly, a response to Don Bartholomew:

I don’t think of myself as a member of the measurement industry for the simple reason that I’m not! Rather, my company is a management consultancy helping organisations benefit from social media and related technologies. Our purview is very much about business performance, about organisational alignment for brilliant execution.

It’s not about media

I believe the focus on outcomes in recent years is getting people to look up from media. AMEC is the Association for the Measurement and Evaluation of Communication, not “of Media”, and I’d go further than that. Here are some of my core assertions of recent years:

Amec-Model on Philip Sheldrake

Measuring communications and reconciling models, after Amsterdam

It’s not about media