An open letter to Paul Polman, Unilever – from Enterprise 2.0 Summit, London

Wed, 26 Nov 2014 00:00:00 +0000

I’m at the Enterprise 2.0 Summit at the British Academy in London today, courtesy of Kongress Media and Agile Elephant . In conversation with Lee Bryant , Matt Partovi , David Terrar , Damian Corbet , Céline Schillinger , Johan Lange , Janet Parkinson and Anne McCrossan , a common theme is emerging – we need such events as this, and the deep and wide potential of Enterprise 2.0, to extend beyond the inevitable echo chamber of today’s eager community.

Planning. Love it.

Fri, 07 Sep 2012 00:00:00 +0000

It’s September already. How did that happen?!

As we approach the final quarter of the calendar year, many of us will have our first thoughts of the 2013 planning process. A few will relish the task. Many more will issue a quiet but discernible sigh.

But while time is still on our hands, perhaps I can offer up a couple of points to place a refreshing perspective on proceedings.

First up, can I ask you what the economy and your particular marketplace will look like this time next year? How about by Easter? Come to that, what will the lie of the land be in January?

Who knows! Let’s face it, we live in uncertain times.

So having acknowledged our lack of visibility, why do we still pivot our discipline around a yearly plan? What exactly have marketing and public relations got in common with the time it takes the Earth to complete a particular cycle around the Sun anyway?

Agile on Philip Sheldrake

An open letter to Paul Polman, Unilever – from Enterprise 2.0 Summit, London

Planning. Love it.