Advertising in the Age of Convergence 25th Oct 2007
Part of Intellect’s Convergence Conversation series, the next one is on the 25th October 2007 - “Advertising in the age of convergence”… What is the conversation about? Advertising in the age of convergence will look at how new technologies are affecting the advertising industry. At a time where internet advertising spend is now twice the size of outdoor advertising and consumer magazines, and three times the size of radio advertising, how will advertisers adapt their strategies and business models to ensure revenue? ...