Daily Telegraph article picked apart by Friends of the Earth in an advert in the FT
I posted “‘Earned media’ is not a synonym for public relations ” late last night. One of the points I made in the post is that a PR campaign may well involve advertising, as odd as the application of the misguided Paid Owned Earned media taxonomy may make people think this might be. And then I stumbled across this beautiful ad by the Friends of the Earth in the Financial Times today, literally identifying elements of a Daily Telegraph article they consider to be flawed or indeed down right incorrect. I would classify this as an attempt by Friends of the Earth to achieve mutual understanding with stakeholders; as public relations. ...