"We called it influencing the influencers." Adobe. Late-80s.

Tue, 05 Aug 2014 00:00:00 +0000

You have been influenced when you think something you wouldn’t otherwise have thought, or do something you wouldn’t otherwise have done.

In the 20th Century, the marketing department did marketing, the PR people did PR, and no job title included the word influence. To this day, no role or team or department in the typical organization incorporates the word, which is why I pivot my client workshops around the topic of influencing and being influenced – not only does it address the actual thing we’re all interested in, it helps lower ego defence and removes functional blinkers.

1980s on Philip Sheldrake

"We called it influencing the influencers." Adobe. Late-80s.