I've been asked at least a dozen times why The Social Web Analytics eBook 2008 refers to the "Social Web" and not "Social Media". In fact, the terms appear to have attracted similar usage according to a quick Google search count today:
- "social web analytics" - Google estimates 18,600 results
- "social media analytics" - Google estimates 20,100 results
Interestingly, however, the term "social media" attracts more than twice the search count estimate as "social web":
- "social web" - Google estimates 8,250,000 results
- "social media" - Google estimates 19,700,000 results
So what's going on? What is social media?
Social media is a subset of the social web. Read more