[Written originally for the CIPR Friday Roundup.]

"When is a mobile a tablet?" was the high level strategic question (that's sarcasm) that I was debating with our CIPR TV guests this week the minute before we went live.

We decided the answer is subjective. It's a tablet at the point you think you look stupid holding it to your ear. (Actually that's not verbatim. We used a more descriptive word than stupid.)

Fortunately, the show itself addresses more important matters. For me, the most important morsel emerged during the conversation about apps, in particular the idea that today's obsession with apps is just a moment in time. Read more