My last post described the first half of my interview with Ecommerce Times. The second half of our interview focused on B2B video programming, or what the publication described as TV Media Relations. B2B multimedia is one of my favourite topics, so I plunged straight in...
Forget "Pop Idol" and "The Apprentice", B2B programming is the new hot programming. We're within sight of bespoke TV shows dedicated to your industry, your profession. Coming to a screen near you, a whole raft of new productions with names like Logistics Insights Live, The Coronary Care Beat, Patent Law Update, IT Compliance Bulletin.
But where is this "screen near you"? What is TV?
