This was the question I posed upfront at the Convergence Conversation I chaired last night. The topic of the conversation – “Advertising and the impact of convergence”, and a topic sufficiently compelling to attract 80 people on a summer’s evening.
Deloitte kindly hosted us, with Jolyon Barker, their Head of TMT, kicking off proceedings, and Knowledge and Research Director Paul Lee presenting an overview of their third “The state of the Media Democracy Survey”. One of the reports main findings is that, following a survey of 2000 Brits, 60% regard their computer to be the premier entertainment device, relegating TV to second place. Not an inconsequential finding for the advertising industry.
Which begged a second question “What is TV?”, and this garnered more responses than my first question of the evening, which went uncomfortably unanswered. How could such a simple question about describing a great ad, particularly when we have hundreds every day to chose from, draw such a blank response? (I've posted here one of a series of ads from Lloyds TSB that I loved because they tell a story rather than simply hit me over the head with a product.) Read more