google assistant by techcrunch

A new kind of interface has surfaced over the past five years – artificial intelligence (AI) based ‘personal assistants’.

Apple Siri started the ball rolling, swiftly followed by Google Now, Microsoft Cortana, Amazon Alexa, and half a dozen others. But it now has a new apogee, a new sector defining moment, a revolution dressed up as evolution. The only thing more alarming than its instrusive, opaque, and society-altering capabilities is the way in which tech pundits have ladled out the accolades, pundits whose worldview appears as limited as a magpie’s regard for shiny things.

Google Now is now Google Assistant, and it comes integrated into Google’s first full-on (i.e. not just a reference design) mobile phone – the Pixel. Read more