The more stuff there is, the more difficult it is to find the right stuff at the right time. Guess that's almost Google's raison d'etre, but have they got it right? Is there a better or alternative search approach for you and your colleagues, and what would this mean for your marketing and search engine optimisation (SEO)?
Google's highly secretive approach to working out what might be more relevant to your search query is called PageRank. Fundamentally, their innovation counts a link to a website as a vote for that website's content. And a link to your site from a higher PageRanked site is worth more than a link from a lowly site.
This approach blew the competition away (remember Alta Vista?), and Microsoft and Yahoo! have been playing catchup since.
But when was the last time you hyperlinked to a website? Read more
