[Post written for the CIPR Conversation Friday Roundup]

I adopt the US spelling of socialize here because I'm doing the roundup this week from San Francisco where I'm attending the Dreamforce conference, a conference dedicated to this very theme.

Dreamforce is the annual Salesforce.com conference and with 45,000 registered delegates this year it is now, or so CEO Marc Benioff assures us, the largest corporate tech event of its kind. There is a palpable enthusiasm for the theme, regularly articulated as "awesome" by the American delegates.

[Disclosure: Salesforce.com is paying me to be here.]

Salesforce.com advocates a three-step approach to socializing the enterprise, in no particular order: Read more