Share This TooEver since we started the CIPR Social Media Panel we've been a pro-active bunch. I haven't got the stats to prove it, but I'd bet the panel is the most active CIPR group. We launched the successful "Social Summer" sessions, developed Wikipedia guidance (subsequently adopted by equivalent organisations in Canada, Australia and South Africa), created CIPR TV, published the CIPR Social Media Guidance, updated the CIPR's own social policy, published the CIPR Guide to Social Media Monitoring, and much more.

Social Summer was the genesis for the 2012 book, Share This, currently listed by Amazon amongst its UK Top 50 books in the PR category, and US Top 100. (Note to Amazon: PR is not a subsidiary discipline of Marketing, so the PR category should not be subsidiary to the Sales & Marketing category.)

Having had the distinct pain of editing Share This, Stephen Waddington demonstrated his masochistic side by proposing a follow up this year. Fortunately, Rob Brown volunteered as co-editor, and tonight is the launch party at the British Library of Share This Too.

Here's the blurb from the CIPR:

"The book is split into 33 chapters over eight topic areas, covering the future of public relations, audiences and online habits, conversations, new channels, new connections, professional practice, business change and opportunities for the public relations industry, and future-proofing the public relations industry.

"Each chapter has been contributed by one of the foremost experts in the given subject area, and the foreword for the book is from Brian Solis, digital analyst and author of What’s the Future of Business (WTF).

"Share This Too has been edited by CIPR Board Members Rob Brown and Stephen Waddington with contributions from Dominic BurchRobin WilsonGed CarrollKate MatlockAdam ParkerMark PackSharon O’DeaPaul FabrettiMichael LitmanRussell GoldsmithStephen DaviesScott SeabornDan TyteMatt ApplebyKevin RuckHanna BashaChris NortonBecky McMichaelRachel MillerStuart BruceRichard BaileyJane WilsonJulio RomoJed HallamKaty HowellGemma GriffithsPhilip SheldrakeRichard Bagnall Drew BenvieAndrew Smith and Simon Collister."

Share This, and Share This Too. Photo by Stephen Waddington.