Tag: search (page 1 of 1)

Why I’ve decided to stop curating a Flipboard magazine

goodbye flipboard magazine

I have curated a Flipboard magazine for 16 months with the super title: Social Business Design magazine – Purpose & policy, openness & agility, structure & culture, communication & trust. Organizing to create more value for all faster than otherwise.

Trips off the tongue.

The service dutifully informs me that of all the stuff I read I have considered 913 articles worthy of inclusion in my niche 'publication', attracting 73 followers and 670 viewers.

I first posted about this sort of stuff ten years ago, and posted my likes and dislikes of Flipboard a year ago, so I've given this some thought. And Flipboard ...

It's over.

It's not me. It's you.

I enjoy sharing, but sharing is insufficient. You need to understand that curation is about community and shared knowledge. Yet there is no community.

Who are these followers and viewers? I've no idea... it seems I must carry on my altruistic curation absent social feedback. Can we comment on what we find? No. We can share and discuss the curated content with our other communities on other social platforms, but not with this specific group of people coalesced around Social Business Design Magazine. Quite weird. Makes Flipboard start to look like a step worth skipping.

But what about Flipboard as knowledge repository? Perhaps each of us can enjoy the utility of my Flipboard magazine in isolation.

But alas, no. For those unfamiliar with Flipboard you may find this quite odd, but there is no way to search back through the corpus I've assembled here. Zero. It really is incredibly frustrating. And whether intentional or otherwise, I can find no way to export the collection to a service or format that makes it searchable.

Flipboard fail

How odd to be told there are no results for "socioveillance" when I know for definite that this content is flipped to my Flipboard magazine.

So that's it, we're done. This is the last item of content I will curate to my Flipboard magazine. Just to let followers know. Because I'm sociable like that.

Where's your brain at? Where's your consultancy at?

Do you 'do' search engine optimisation? If so, it seems you are most probably a SEO consultant because public relations consultants who 'get' SEO appear to be very thin on the ground. Not only that, but some argue that's how it should be.


Nixon McInnes’ managing director Will McInnes, ever the polemicist perhaps, asserted during yesterday evening's CIPR Social Summer conversation on SEO that to fuse the two disciplines would have to entail some kind of genetic engineering along the lines of a pig-monkey hybrid. Read more

Searching harder – search panel at Being Digital

Just watched Giles Palmer's presentation on search trends here at Being Digital. His company, Magpie, is one of those I'm including in my upcoming eBook on Social Web Analytics (pushed back a week or so due to better than expected social life... yes, I have one).

[Simon Grice listens in to Giles Palmers presentation].

Currently Microsoft's Jeff Kelisky (ex-Multimap CEO)  is talking about Microsoft search being an online representation of the real world... 3D search if you like. He's showing a video of 3D cityscapes, but I can't see much search going on. Hang on, no, that's just a virtual Earth 3D demo. Mmmm, looks like Jeff doesn't know if he's in search or mapping. Or perhaps both, but as he's pointed out, we've had the panel on location today.

Jeff has also been keen to big up MIcrosoft's cashback search I posted about recently. Read more

Does your campaign measure up to search?


The evaluation of PR campaign effectiveness is controversial. Forget for a moment the inadequate practitioners that insist all PR must have a benefit so better just get on with it than devote energy to measuring it, and you're left with an array of evaluation processes as diverse as the number of agencies.

Return on investment

The most over-used term is ROI. And that applies to all marketing disciplines not just PR. For example, I posted last week about the winners of OnMedia's Best of Broadband Advertising awards, yet when you read the rationale justifying OnMedia's selections only three out of ten make an attempt to link the campaign to a fillip to the client's bottom line. "Creative" and "ROI" are not synonymous. Read more