In my presentation at Monitoring Social Media Bootcamp 2010 last month (embedded below for your convenience) I dedicated a slide to something I referred to as the "Awesome Analytics Advantage", making those organisations achieving this advantage "Triple A"!

Fundamentally, this advantage is manifest via the intelligent connection of traditionally siloed analytical services and databases....

retail analytics + web analytics + social web analytics + CRM + sRM + business intelligence + Internet of Things data analytics = Awesome Analytical Advantage!


Well, I've just enjoyed a 50 minute webcast by SAS, featuring the queen of measurement herself, Katie Delahaye Paine, during which SAS presented their new social media analytics service and answered questions from the floor and via Twitter (hashtag #sassma). My conclusion... Read more