I'm really excited about it because I'm excited about its topic, social business. With a foreword by Adam Pisoni, Microsoft Yammer co-founder and CTO, here's how the book is presented.
Attenzi – a social business story shines a light on social business that goes beyond the all too typical homages to social media. It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career.
The story is designed to galvanize the organization.
As the tale unfolds, you’ll consider aspects of organizational design, business performance management, marketing, public relations, branding, complexity, and the imminent empowerment of the individuals that make up any and all organizations. In fact, although you’ll likely be reading the book in a professional capacity, you’ll be noting the implications for your other roles in life too.
Perhaps most controversially, the story begins to explore the evolution of the customer-centric mindset that has dominated management thinking for the past two decades.
I could write more here, but I've been doing a lot of that lately, so perhaps I should just invite you to click over to the ebook now.