A yawn is never a good way to start a conversation. As the first two posts in this three-part series pointed out, the way you start the conversation is as important as the content (part 1 and part 2).

I've not tried to be exhaustive in describing some of the multimedia formats you might adopt in starting your conversation, and the posts to date have covered video, animation and a call-to-action microsite. I wanted to finish with an interactive website employing a game to draw visitors in to the key messages; draw them in to thinking about the issues; excite them about propogating the message.

Just needed to find one I really liked.

Fortunately, I was Haymarket Brand Media's guest at the Revolution Awards at the Grosvenor, London, on Friday evening (thanks again for inviting me Matthew), and now I don't need to look any further. Read more