[Originally written for the CIPR Friday Roundup.]

"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

And so concludes the PRSA's Public Relations Defined (#prdefined) initiative. Launched 30th October last year, the initiative has garnered considerable interest, both positive and negative.

On the positive front, I have seen considerable interest from practitioners, predominantly but not exclusively in the US as one might expect given the PRSA's geographic domain, grappling with the question of how to define what they do for a living with sincerity. No bad thing, particularly when some practitioners' perspective turns out to be, well, a little far off the mark. Read more