"Categorising media as Paid, Owned and Earned isn’t particularly useful. In fact, it simply appears to reinforce increasingly irrelevant functional silos."
That's how I opened a blog post back in November, The Influence View of Content, and three incidents over the last couple of weeks have redoubled my determination to cut this crap.
Names have been changed...
Anne: "So our marketing team looks after the website, the blog and Facebook. And PR is obviously earned media – the traditional media relations, blogger relations and the like. They cover Twitter too, at least most of the time."
Me: "So if we're looking at things like that, let me ask where the concept of shared media takes us... the owned stuff that has earned a share – a 'Like', a RT, a +1 for example." Read more