Tag: mwc (page 1 of 1)

Mobile World Congress – devices every marketer should know about


Despite the recent follies of the bankers, business remains business and technology marches onwards. And at this year's Mobile World Congress the mobile industry is putting the user front and centre in every effort to differentiate one from another.

Smaller. Lighter. Brighter. Faster. Easier. And most of all, as user-friendly as can be.


This colourful image is a bank of Samsung Omnia's demonstrating their bright OLED screens. I'd like to show you one of their new devices but photography was not permitted. What a crazy decision. This is a SHOW. There are many journalists and bloggers here and Samsung tells us photography is not allowed... it can only make anyone think that the Samsung team has no idea about social media marketing!

I spotted a marketing innovation from Qualcomm Mediaflo... a technology to stream data to mobile devices predominantly for video applications such as real-time TV. Rather than interrupt viewing with the same adverts for all viewers, one of their latest innovations allows a different set of adverts to be delivered based on rudimentary user segmentation. Read more

Influence Scorecard update


Whilst the volume of responses to the Influence Scorecard has been amazing and very encouraging, for a topic so closely related to the Social Web, I've been astonished at the number of responses by email rather than, well, more socially!

Nevertheless, I'm far from ungrateful of course. Indeed, "Thank you". And I'd like to take time here to shout out specifically to the following social web analytics specialists for their support, and then I've added some reciprocal blog links...

Nielsen Online, TNS Cymfony, J.D. Power Umbria, Clarabridge, Influencer50, Techrigy, Brandwatch, dna13, VMSInfo, Radian6, Integrasco, BuzzLogic, MotiveQuest,  RepuMetrix, Andiamo, CIC, Attentio, Scout Labs.


Where you've come back with questions, they have been about two aspects in general... definitions and events. Read more