I'm chairing a session at midday today at the Social Media Measurement & Monitoring conference on selecting social media metrics. Joining me on the panel are Katie Delahaye Paine, Andrew Smith, Matt Owen, and Jacqui Taylor.
See you there?
To coincide with this event, I'm calling for comments regarding the standards setting process for the concept of influence ahead of the AMEC European Summit in June. Please take a look at this stack, and influence proceedings :-)
The title of this post is one of my contributions to the recent PR Week video podcast on measurement where I was a guest alongside SpectrumInsight's Mark Westaby. PR Week's Sara Luker was in the chair, and it was fifteen minutes of good conversation.
As I say upfront, I'm a bit more optimistic than Mark about the future of the measurement and accountability of public relations, if only because I have faith in the Influence Scorecard approach.
For some reason only understood by PR Week I'm sure, the video cannot be embedded here, or indeed on PR Week's website. Not very social of them! It stands alone over on Brightcove, but you can click here to go and watch it now.
The accompanying article in PR Week is: "Measurement in PR has not changed in 20 years, say PROs". (PR Week may stop you reaching the article if you're not a subscriber, but at the time of writing any article on prweek.com is accessible if you search for the title on Google and then click the relevant search result.)
I took part in the #measurepr Twitter chat today on ethics in measurement. These chats are organised by Shonali Burke and her blog post "Influence: From BS to Best Practice" set the scene nicely.
At the most fundamental level, we were asking whether some of the techniques being deployed for PR measurement are compatible with the aspiration of public relations professionals to be transparent and authentic, and, more precisely, whether they are compatible with codes of conduct as published by the likes of the CIPR, PRSA and CPRS.
In one of my tweets I suggested a more straight forward test, what one might describe as a layman's test for those of us uneducated in the matters of ethics:
RT @kseniacoffman: Q2: Where do you go for best practices? <-- Ask your mum, siblings, neighbours what's acceptable to them!? #measurepr
At Shonali's invitation, I contributed the three questions posed today... Read more