In my last post on the topic of AMEC and measurement, I noted:
AMEC is the Association for the Measurement and Evaluation of Communication, not "of Media"
I have taken that as the theme for my contribution to AMEC Measurement Week 2014, which kicks off Monday. Dr. Jon White is another influence who, in a recent exchange, pointed out that the problems of measurement in public relations are largely the result of the approach taken to management in public relations work.
This topic was one of the motivations for my writing The Business of Influence, although I can assure you Dr. White and others understood the problem way before me. I hope that the recommendations in the book contribute in some small way to putting this right.
For today and for Measurement Week, here are a dozen slides in substitute for the book.