I posted a few weeks back about how organisations must engage stakeholders in dialogue, and how this conversation starts by not just having something interesting to say, but delivering it in an interesting way.
After all, whilst marketers consider the 30 second ad to be on its last legs because it tries to wallop all and sundry, you can take longer to get your point over if you're talking to those whose interest is already sparked and who want to find out more.
My last post featured a video and an animation, and I promised to come back with some more formats for starting a conversation in an interesting way. For topical reasons I have another animation for your interest, but the main feature in this post is a call-to-action-microsite. Read more