Tag: ipv4 (page 1 of 1)

Important – the Internet is changing to a new protocol

strips of light

The Internet has transformed the world. Period. I think it's important then to help everyone understand what it is exactly. I'm not talking degree-level understanding of computer networking, but a feel for the kind of thing going on 'under the hood'.

This post explains the new numbering system for the Internet – fundamental for the continued health and prosperity of the Internet this century – and does so without the reader needing any prior technical understanding. There's an executive summary if you only have two minutes. And then more detail if you fancy. It describes what your organization needs to be doing and why.

Most of the post is based on a document I wrote under the auspices of the Department of Business, Innovation and Skills (BIS).

So let's get stuck in. Firstly, allow me to differentiate between two terms too often and erroneously used interchangeably.

The Internet and the World Wide Web are different things

The Internet emerged in the concluding months of the 1960s. The World Wide Web on the other hand, like many other protocols, 'runs' on top of the Internet, and first twinkled in the eye of Sir Tim Berners-Lee in 1989. Read more

End-to-end marketing: the possibilities of a new Internet protocol

We're just about to go through a complete renumbering of the Internet, and I think some marketing issues and opportunities will emerge along the way.

The way the Internet works today means that just less than 4.3 billion different Internet devices can be addressed uniquely... an address being just that, the unique identifier stating where packets of information are sent from and where they should go. So just as my work address is Building 5, 50 Brook Green, London, W6 7BJ, UK - a unique address at which I'm sure to receive anything you send me - my current IP address at this Boston hotel is

I know that because I just visited www.whatismyip.com and they looked at the server I was connected to, grabbed the address and stuck it on their homepage for me. Try it. Read more