Attended the Mashup* event last night on "media and advertising agencies in a digital world". It was a wide ranging discussion, featuring Rod Banner from Banner Corporation, a presentation from AKQA's head of mobile, and moderated by Hamish Pringle, DG of the IPA.

Unfortunately, the questions from the audience were so diverse that there wasn't quite the usual cohesion found at a Mashup event, but nevertheless there were some real gems in there. Tony Fish's question on the attention economy put most people on the back foot, and I learned about Openads for the first time. Very interesting.

Coincidentally, I also met Giles Palmer for the first time, of Magpie Brandwatch fame that I posted about yesterday.

And lastly, here's a diary date for you. Mashup is running an event 26th November on Social Networking.