Tag: interview (page 1 of 1)

An interview with Brian Solis

Brian Solis at Affiliate Summit East 2009
Image by affiliatesummit via Flickr

I interviewed Brian Solis for the CIPR's website recently. Brian is one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist and futurist, Solis helps practitioners get to grips with the effects of emerging media on marketing, communications and publishing.

His perspectives are well worth a listen:

Brian Solis interview 20th June 2010

One quote I'd pick out is this:

PR used to be right there at the top, but we slipped into publicity and media relations and spin, and forgot the opportunity to steer and shape perception, just such an opportunity afforded by participation and engagement in social media.

Brian's conclusion on this issue are optimistic however. When I asked him if this was a renaissance moment for PR, he basically claimed it to be a renaissance moment for every discipline in the "socialisation" (or is that with a "z"?) of business.

Your first job in PR… questions you should prepare for and questions you should ask in the job interview


You’ve just graduated and you’re looking for your first job in public relations.  Your first interview is approaching, and you want to make the second interview stage, of course!  You visit the company’s website, polish your shoes and get to their offices half an hour too early :-)

Now what?  Can you talk about your approach to press releases?  No.  Can you discuss case studies?  No.  Can you describe the work environment in which you’ll thrive?  Not articulately, without work experience.  Should the interviewer really ask you any of these?  No.  So what goes on beyond the “Tell me about yourself” opener?  How should you prepare?

Here’s my list of questions you should be prepared for, and the kind of questions you should consider asking.  Actually, I’ve just made my co-directors a nice cup of tea to persuade them to contribute to this list too, so thanks to Blaise and Jay.

Questions you should prepare for

“Tell me about yourself.”

A gift. A lovely open question inviting you to present your best facets.  If you can’t represent yourself in response to a question like this, then the interviewer will really wonder how you can represent their clients! Read more