Crystal clear, unarguable insight. That's what I like. Sure, articulating complex stuff usefully can be most impressive, but stating the obvious when it's only obvious with hindsight or with the assistance of an able guide, that's cool in my book.

Graham Jones gets the complex stuff... he's known as the "Internet Psychologist" after all! But he's rather good at seeing the world for what it is, when the rest of us are running around with our costs-per-click, bounce rates and adword strategies.

Check out his post this week "How to ensure your web site makes money from offline marketing". Seems he's found some excellent examples of the right hand not knowing what the left hand is doing, and all in a quick scan of the daily press.

Have a super weekend.

Best regards, Philip and the MarCom Professional team. Read more