Tag: gabbi cahane (page 1 of 1)


Aristotle said that the three most powerful tools of persuasion are: ethos, argument by character; logos, argument by logic; and pathos, appeal to the emotions.

Because I have the superior mind of a scientist (that's sarcasm btw), I have an overwhelming natural inclination toward logos. And when it doesn't work, I try it again, despite Einstein's insistence that doing the same thing over and over again and expecting different results is the very definition of insanity.

Trundling my way to the office on the number 94 Wednesday I read "Jay Heinrich's Powers of Persuasion" in Business Week magazine in which Mr. Heinrich is described as one of the world’s leading students of Aristotelian rhetoric. This means he's kinda expert at mixing up the ethos, logos and pathos just right. Read more

Meanwhile, a new approach to marketing and PR consultancy

MeanwhileI've teamed up with some very useful chaps to form Meanwhile. We're defining venture marketing. Before I explain that further, I'll elaborate on the main trends that make me think Meanwhile is precisely the right approach at the right time.

In short:

  • Previously distinct disciplines are converging
  • There is a renewed focus on measurement and evaluation of marketing and PR related programmes with boards demanding an unprecedented level of accountability
  • A new framework must emerge placing influence at the heart of business strategy.

Here's how I present the situation in my upcoming book, The Business of Influence (Wiley, April 2011): Read more