The word Cyberspace always makes me chuckle for some reason. Not sure why. Anyway, I noticed an article recently in the FT - "Business urged to woo social network figures" - about a report from Experian and Hitwise saying, well, that business should make sure they look after influential people online. Cool. My headline would be "Influential people are influential people, online or off".

But it was the box-out in the article that I wanted to highlight here, particularly as it relates to this MarCom Professional network. Not sure about the examples though.  I quote.... Read more