Philip Sheldrake

Tag: fridayroundup (page 2 of 6)

26 March 2010 / 4 Comments

Friday Roundup – Influence Influence Influence

What's influence? How is it achieved? Who's got it?

Regular readers of my posts will know that I have a penchant for labelling all the combined disciplines of marketing and PR as simply "Influence". (Hey, the word even appears in the name of my consultancy.) And the combination or convergence of these skills under one unifying term helps erode the noun orientation of our profession and assists in constructing a verb oriented approach. What are we really trying to do?

I've been pulling my thoughts together for a presentation about influence for this coming week's Monitoring Social Media Bootcamp in London (about half a dozen tickets remaining I believe), and I'll be posting my presentation to my blog on the day. But perhaps I can leave you with something to think about until then, particularly as I'm hoping that this will spark violent disagreement all the better for getting the matter resolved as soon as possible.

Here it is. Influence scoring services like Klout and Social Mention are utterly useless. At best such services are harmless fun, and at worst they are a costly and wasteful distraction from doing the right thing the right way for yourselves or your client. Read more

12 March 2010 / 0 Comments

Friday Roundup – marketing convergence and social all over

I've had the pleasure in the last two weeks of working with a dozen of the finest Brits in PR, branding, digital / Web, public affairs and news distribution. We've joined up to work voluntarily on an apolitical campaign in the run up to the UK general election (invincecable.org.uk if you're interested).

I'm telling you this because, having blogged about the convergence of marketing disciplines over the years (as distinct from "integrated"), this campaign of ours has revealed just how far the best practitioners' expertise is now "converged". Sure, there's still the need to pause to explain the occasional aspect or define a particular piece of jargon or inevitable acronym, but generally the group just understands what we're trying to achieve and how we can all work together to make it happen.

There is no bewilderment, misconception or diffidence.

And this is despite the fact that we haven't actually all met each other. That doesn't stop us. We're Skype'ing, IM'ing, emailing, wiki'ing, posterous'ing, tweeting, and quickly assembling the resources, ideas and timetable for a cracking campaign. And all in the open. And all whilst earning a living. Awesome. Read more

26 February 2010 / 0 Comments

Friday Roundup – the converging profession

We have a super mix of posts for you this week. In fact the reason we send this weekly roundup on a Friday is because we think more people make some time to read about their industry towards the end of the week.

And in a converging profession, that awareness can prove critical in securing that new business opportunity, and in maintaining the business you have.

PR consultants should have a good grasp of search engine optimisation. SEOs should get the heads round mobile apps. Mobile digital pros may well do better stuff with training in advertising. And advertisers should be looking to learn PR skills.

Read more

12 February 2010 / 1 Comment

Friday Roundup – the Semantic Web

So-called "Web 2.0" dominated the last decade. This decade be prepared for "Web 3.0". Why the quotes?... well these terms are loosely defined at best, but remain useful as signposts of major change.

Most pundits associate 3.0 with something called the Semantic Web. Effectively, if Web 2.0 was about community and content, then Web 3.0 / the Semantic Web is about understanding the meaning of those social contributions and content.

Importantly, Web 3.0 is going to have as big an impact on what it means to practice marketing and public relations as Web 2.0. The implications are widespread and interlinked, which is not surprising when something called LinkedData is a sub-set of the Semantic Web. Read more

29 January 2010 / 0 Comments

Friday Roundup – the New Rules

I learn something every day as I help moderate MarCom Professional.

This week I was most intrigued by the idea that Google could add adverts to Google Streetview... both static and moving images in what constitutes a sort of augmented-virtual-reality I guess. AVR? Thanks to Michael Litman for flagging this.

As always, Brian Solis has a couple of cracking posts this week, one on the socialization of email marketing, and another on the stages of social media integration in business, which shares some of the outlook of aspects of the Influence Scorecard initiative.

I'd obviously recommend MarCom Professional for keeping up to speed on how marketing and PR have been and are being transformed. And if you're looking for a comprehensive resource that's insightful and digestible, I whole heartedly recommend The New Rules of Marketing and PR by MarCom Professional member David Meerman Scott. Read more

15 January 2010 / 0 Comments

Friday Roundup – the Forget Web

If the end of the last decade was all about the massive growth in the social Web, the beginning of this one will witness considerable emphasis on social Web analytics... the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue.

It's a busy market, but with Visible Technologies pinning down $22m in C series funding this week, things are starting to get serious.

Brian Solis discusses the social network advertising and marketing outlook for 2010 this week, and Michael Litman has been good enough to share a presentation by Charlene Li with us about the future of social networks. Unfortunately, Charlene's presentation stops short of discussing the need for consumer facing (high mention volume) brands to adopt analytics, although it does reference the associated redesign of organisational workflow that's demanded. Read more

18 December 2009 / 0 Comments

Friday Roundup – the Newspaper Licensing Agency

It's the time of year when everyone is tempted to look backward and forward. The Newspaper Licensing Agency appears to be the exception to the rule, by looking forward and thinking backward.

For those who haven't followed the debate, here's a summary... the NLA, gawd bless'em and the past Century they still live in, has adapted its terms to charge parties for clicking on hyperlinks to content on their members' websites.

That might not have sunk in on a cursory read. You might think I have mistyped or something. But yes, you did read it right... I know, it's incredible isn't it. If you are sent a hyperlink to coverage on a newspaper website, you have to pay the NLA a license fee to click on it! More exclamation marks warranted!!! Read more

4 December 2009 / 0 Comments

Friday Roundup – the social Web bigger than social media

I had the pleasure of being interviewed by David Meerman Scott recently for his next book. (Do you know that "The New Rules of Marketing and PR" has been translated into 24 languages?!)

David had just been speaking at Dow Jones' launch of their new Media Relations Manager, and like all accomplished speakers he conveyed some serious points of view interspersed with the more light-hearted observations (the one about "Who are hell are these people?!" got people laughing).

We spent most of our time talking about the Influence Scorecard (see my post this week) and the expansion of "social". By this I mean that the social Web is bigger than social media, even though the terms are often treated as synonyms. The social Web encompasses social (non-traditional / non-industrial) media, but also applications such as Tweetdeck and iPhone apps, services such as social assisted search and location-based services, and the network itself... which is becoming the Internet of Things. Read more

20 November 2009 / 2 Comments

Friday Roundup – Monitoring Social Media 09

The Monitoring Social Media 09 event this week was a 'standing-room-only' event. And I particularly enjoyed the presentations from Marshall Sponder, Giles Palmer, Brad Little and Katy Howell.

Here is a couple of points I made in my participation of the panel debating the future of social media monitoring.

Firstly, this sector will broaden its focus. I define social media as being a subset of the social Web, so the social Web = social media (blogs, facebook, twitter) + apps (tweetdeck, skype) + services (geo-location, social search) + the network (including the Internet of Things). Then things get really interesting!

Secondly, there are more than 70 vendors in this space, and commoditisation has effectively made data, indexing, simple analysis and pretty charts FREE. The conclusive step in this process will be Google's entry into social media monitoring, which I think might happen the first quarter of next year. Read more

6 November 2009 / 0 Comments

Friday Roundup 6th November 2009

As the UK's first appointment to the new role of storytelling laureate said self-deprecatingly this week on the Today programme, listening is more important than speaking, else we'd have two tongues and just one ear of course.

With that in mind, and having read all of this week's top contributions to MarCom Professional, I'm going to shut up and leave you to browse amongst them.

Best regards, Philip and the MarCom Professional team. Read more

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