Election 2010 was supposed to be the UK's first social media powered election, but with the advent of our first ever Leaders Debates, it became resolutely a TV-powered election.
But that doesn't mean same-interest groups aren't coalescing and making their point online; quite the opposite. It's just that the majority of the British public aren't that engaged with social media just yet. And don't start with that "but Obama did it in 2008" malarkey... sure, he ran a great campaign, but when you break it down you find that the majority "online" effort was plain old email marketing. Good on him, but this hardly makes anyone's definition of social media.
Let's take a brief look at two campaigns running right now, post-election. Read more